Without the proper online marketing, new patients won’t be able to find your practice and you’ll make it easier for your competitors to keep their clinics full and their staff busy.

So how do you go about wooing a patient you’ve never met, who has never met you or your staff and who has never stepped foot into your office? How do you ensure they come to you and not your competitor down the road?

It’s not as hard as you think and one such effective way which aesthetic clinics are using is patient video testimonials.

Video marketing is a powerful tool and an excellent way to show clients old and new your clinic and staff and your warm bedside manner. We know that 80 percent of your online visitors will watch a video while only a mere 20 percent will read through your content so having video on your website has never been more important.

Video testimonials from your patients are easily the most effective way to earn trust, connect on an emotional level, and showcase your credibility. And one of the best ways to encapsulate this is with a review from an actual, current patient.

In fact, 90 percent of customers say their purchasing decisions are influenced by reviews – and the A* grade of reviews are done by video.

When competition for invasive and non-invasive procedures such as dermal fillers, fat freezing and breast augmentation has never been so tough acquiring and creating testimonial videos from your patients is actually a lot easier than you may think and effective for beating your competitors to the business.

Here are 5 tips on creating patient videos:

Keep it simple.

1. Because we call it “video” it doesn’t mean you need to hire a grand production- complete with lighting, cool angles and fancy editing. In fact, it can actually be harmful to the credibility of your testimonials because a slick highly edited video will make your patients appear as paid actors, which decreases the sincerity of their testimonial.
2. Keep the video short, simple and sweet. Most patients will say what they have to say in 15 to 30 seconds and this is more than enough footage to do the job.
3. Record on location. Record your patient testimonials in your office where patients have their treatments or consultation. That way if feels ‘real’ and ‘not scripted’ and ‘fake’.
4. Use the right tags.
   When you upload your video tag the video appropriately so that Google knows what the video is about and can index the video properly to show up in searches.
5. Share! Videos are an incredibly powerful resource because they can be used almost anywhere. So use and share them accordingly!

For help with testimonial videos for your aesthetic clinic contact Handi Media – a production company who operate in the aesthetic sector so understand all your needs and what is needed to make a successful aesthetic clinic video.

Examples of successful testimonial videos we have created

Get in touch today to find out how Handi Media can help create winning videos for your clinic

Without the proper online marketing, new patients won’t be able to find your practice and you’ll make it easier for your competitors to keep their clinics full and their staff busy.

So how do you go about wooing a dental patient you’ve never met, who has never met you or your staff and who has never stepped foot into your office? How do you ensure they come to you and not your competitor down the road?

It’s not as hard as you think and one such effective way which dental clinics are using is patient video testimonials.

Video marketing is a powerful tool and an excellent way to show clients old and new your clinic and staff and your warm bedside manner. We know that 80 percent of your online visitors will watch a video while only a mere 20 percent will read through your content so having video on your website has never been more important.

Video testimonials from your patients are easily the most effective way to earn trust, connect on an emotional level, and showcase your credibility. And one of the best ways to encapsulate this is with a review from an actual, current patient.

In fact, 90 percent of customers say their purchasing decisions are influenced by reviews – and the A* grade of reviews are done by video.

When competition for dental procedures such as teeth whitening, smile makeovers and dental implants has never been so tough acquiring and creating testimonial videos from your patients is actually a lot easier than you may think and effective for beating your competitors to the business.

Here are 5 tips on creating patient videos:

Keep it simple.

1. Because we call it “video” it doesn’t mean you need to hire a grand production- complete with lighting, cool angles and fancy editing. In fact, it can actually be harmful to the credibility of your testimonials because a slick highly edited video will make your patients appear as paid actors, which decreases the sincerity of their testimonial.
2. Keep the video short, simple and sweet. Most patients will say what they have to say in 15 to 30 seconds and this is more than enough footage to do the job.
3. Record on location. Record your patient testimonials in your office where patients have their treatments or consultation. That way if feels ‘real’ and ‘not scripted’ and ‘fake’.
4. Use the right tags.
   When you upload your video tag the video appropriately so that Google knows what the video is about and can index the video properly to show up in searches.
5. Share! Videos are an incredibly powerful resource because they can be used almost anywhere. So use and share them accordingly!

For help with testimonial videos for your aesthetic clinic contact Handi Media – a production company who operate in the dental sector so understand all your needs and what is needed to make a successful dental clinic video.

Examples of successful testimonial videos we have created

Get in touch today to find out how Handi Media can help create winning videos for your clinic

Aesthetic clinics, cosmetic surgeons and the larger chains of elective surgery clinics are very good at promoting themselves. They have developed a highly sophisticated way to market their services through the power of video. What can a dentist learn from them? And would the same tactics work?

Non invasive treatments such as dermal fillers, body contouring and anti wrinkle injections are highly profitable and increasing in demand from the consumer. Clinics and practitioners operating in this area are certainly making money – but there are also many who struggle. The industry is a highly competitive market where the gains can be big and the losses can be bigger.

Technology moves forward at a fast pace and those unable to keep up and keep their clients interested in the latest ways to stay looking young often fall behind.

These clinics have harnessed the power of video, YouTube and in-house clinic video to help effectively market themselves. The successful ones manage to convey to potential clients their professionalism, their skill and their ‘bedside manner’ in such a way that they enthuse the viewer to enquire about a treatment.

So do dentists need video too? Of course! Video can help dentists show-off their clinics – not just the treatments they offer, but their waiting rooms, their fantastic staff, their technology and also happy and satisfied patients.

A video of your dental practice can be played on a TV screen in your waiting room, uploaded on YouTube for people to watch at home, and sent out to your marketing lists. People will see that they have nothing to be afraid of and hear from happy patients who have had the treatment they are interested in. Of course, you can also sell yourself and your skills!

Here are some ideas of videos you can create

Intro Video – Tell your audience what your clinic specialises in, discuss various dental processes and placed on your homepage on your website.

Short Movie – Do you have something on your mind that you find interesting? Maybe you want to follow a patient journey? Patients will love watching it while waiting for their appointment.

Shoutout Videos – Make a shoutout video to announce your clinic’s upcoming promotions and discounts.

Testimonial Video – Ask your patients to say something about their experience in your dental clinic. Once you have a testimonial video, future patients will be assured that your clinic is one of the best.

Behind the Scene Videos – Everyone wants to know or see how everything started in your clinic. You can make Behind the Scenes Videos that will show how you did a particular procedure.

HandiMedia can get you started on your video project. We are specialise in clinic videos and are one of the few production companies who are networked in the aesthetic and dental industry.

Examples of successful dental videos we have created

Welcome Videos

Virtual Tours

Education Videos

Patient Testimonials

Consultation Process

Get in touch today to find out how Handi Media can help create winning dental videos for your clinic

It’s challenging to make your mark in the aesthetic world. Competition is fierce, prices are continually squeezed and the ‘next big trend’ can ruin your current offerings. To make your mark in the aesthetic world you need to keep your eyes open for all opportunities.

One such opportunity is video marketing. It can provide your business with a winning approach by cheaply and effectively showing potential customers what you offer, how well you offer it and in letting them know you can be trusted.

As you create content for video marketing purposes, try not to obsess about production values – you don’t need to spend thousands of pounds on a clip to rival Hollywood. In fact, some of the more basic videos actually work better in reassuring your potential customers that you are down-to-earth and ‘gimmick-free’.

Good content is important, but it is only useful if people know it exists. To maximise your chances of people watching you should keep your messages clear. It is easy to veer off topic when you have not prepared properly and when you feel like you need to show-off everything you offer. Develop an outline of your video before you start shooting it and decide what you are going to portray as your unique selling point.

Don’t do everything yourself. It can be difficult to come up with interesting ideas and angles for ongoing video marketing so ask friends and co-workers for thoughts. Work with the company you hire to make your video and take their advice.

What you want to achieve is a video which gives potential customers a more personal look at your business. Shoot videos of some behind-the-scenes action at your company, including things that might make viewers chuckle. Many people like seeing the personal end of your services or business.

One of the greatest benefits of video marketing is the ability to interact directly with customers. You can respond to questions in videos instead of in print and this is a very engaging mode of communication that your customers will appreciate. Try it today and see what extra customers you can attract.

Take a look at some examples of winning marketing videos.

Get in touch today to find out how Handi Media can help create winning marketing videos for your clinic